From Aecumen, LLC, written by Scott D. Butcher, FSMPS, CPSM
For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more. And we’ve seen how some of the leading firms in our industry – of all sizes, by the way – have embraced digital technologies and utilized content as an effective marketing strategy. At the same time, we’ve seen firms that have struggled to create a useful website or any meaningful presence on social media.
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