Those that Lead, Speak. And Write. The Role of Content Marketing

From Aecumen, LLC, written by Scott D. Butcher, FSMPS, CPSM

For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more.  And we’ve seen how some of the leading firms in our industry – of all sizes, by the way – have embraced digital technologies and utilized content as an effective marketing strategy. At the same time, we’ve seen firms that have struggled to create a useful website or any meaningful presence on social media.

 Read more here.

This Talking Tuesday is recommended by: Brooke Simcik, CDFA

Published by Dallas Society for Design Administration

We are an elite organization that advances management and administrative professionals in the A/E/C industry through education, networking, and resources. SDA Membership provides: Career/Industry Credibility A “home” for administrative leaders Access to the greater A/E/C Community Increased profession and industry passion Advancing A/E/C Firms from Within For over 60 years, the SDA has been providing accredited education, best management practices, and training on professional standards to help design firm personnel grow professionally. Our membership stretches across the United States and Canada and is composed of personnel in the architecture, engineering, construction, landscape, and interior design professions.

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