Start With Why

Simon Sinek is the author of multiple best selling books, some of which have been recommended in a past Talking Tuesday. I wanted to share a little about one of my favorites, Start With Why.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Published by Dallas Society for Design Administration

We are an elite organization that advances management and administrative professionals in the A/E/C industry through education, networking, and resources. SDA Membership provides: Career/Industry Credibility A “home” for administrative leaders Access to the greater A/E/C Community Increased profession and industry passion Advancing A/E/C Firms from Within For over 60 years, the SDA has been providing accredited education, best management practices, and training on professional standards to help design firm personnel grow professionally. Our membership stretches across the United States and Canada and is composed of personnel in the architecture, engineering, construction, landscape, and interior design professions.

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