BRAINWRITING

We’ve all heard of brainstorming, but have you ever tried brainwriting? It might just be the twist you need to uncover a creative solution or the next big idea. A good brainwriting session gives voice to all participants equally…not just the most extroverted or highest ranking person in the room. The key components of the technique are writing (in short, timed intervals) and…silence!

Here’s a brief video with an explanation of the concept: https://www.kellogg.northwestern.edu/news_articles/2014/06262014-video-thompson-brainwriting.aspx

For more information, there are numerous internet articles and videos available that explain specific methods and steps for implementing a brainwriting session.

I’m excited to introduce this to my team and look forward to some new and thoughtful ideas!

This Talking Tuesday is presented by Ruth Vandruff, CDFA

Published by Dallas Society for Design Administration

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